Online presence audit
See your business the way customers and Google see it.
We check your website, search visibility, security, social profiles and map listing, give every area a score, and tell you what to fix first.
- Speed
- Search
- Security & trust
- Presence
- AI visibility
Five areas, one score
- 01
Speed
Google PageSpeed, Core Web Vitals from real Chrome users, server response time.
- 02
Search
Titles, descriptions, headings, structured data, sitemap, robots.txt and indexing.
- 03
Security & trust
HTTPS and certificate, security headers, exposed admin pages and leftover files, SPF and DMARC for your email domain.
- 04
Presence
Social profiles, clickable contacts, Google Business Profile rating and reviews.
- 05
AI visibility
Whether AI crawlers may read your site, whether your business is described as a clear entity, and (optional) a sample question to an AI assistant.
How it works
Request
Send us your website, business name, city and line of business, and confirm the site is yours or that you may have it tested.
Automated tests
Our auditor runs more than 35 checks using Google PageSpeed, public DNS and your site’s own responses.
Report & priorities
Each area gets a 0–100 score. Every problem comes with why it matters, what to do, and its impact versus effort.
Fix & re-check
Fix it yourself or have us do it. We re-run the audit after the changes so you can see the scores move.
What the report contains
- Overall score and a score for each of the five areas
- History of every audit, so progress is visible
- All checks with the measured value, not just “pass/fail”
- A to-do list sorted by priority: biggest impact for the least effort first
Example report
Demo data for a fictional business. Your report uses your own results. Valley Roofing, Fredericton
27 of 27 checks ran
61 Speed
72 Search
64 Security & trust
65 Presence
0 AI visibility
What to improve first
- Improve
Close exposed admin pages and leftover files
- Impact
- ●●●
- Effort
- ●○○
Why it matters / What to do
Why it matters: Public login pages are brute-forced daily; leftover files (.git, .env, phpinfo) can leak passwords and code.
What to do: Remove leftovers, restrict admin login (IP allow-list, 2FA, rate limiting), disable xmlrpc.php if unused.
- Improve
Speed up the mobile version
- Impact
- ●●●
- Effort
- ●●○
Why it matters / What to do
Why it matters: Most visitors come from phones; Google ranks by the mobile version and slow pages lose visitors before they load.
What to do: Compress and resize images (WebP/AVIF), remove unused scripts and plugins, enable caching and a CDN.
- Problem
Show the main content faster (LCP)
- Impact
- ●●●
- Effort
- ●●○
Why it matters / What to do
Why it matters: LCP is a Core Web Vital used in Google ranking. Over 2.5 s feels slow.
What to do: Preload the hero image, serve it in the right size, cut render-blocking CSS/JS, improve server response time.
- Improve
Claim and grow your Google Business Profile
- Impact
- ●●●
- Effort
- ●●○
Why it matters / What to do
Why it matters: The map listing is often the first thing local customers see; rating and number of reviews drive calls.
What to do: Claim the profile, link it to this website, add photos, hours and services, and ask happy clients for reviews. We mark it OK from 4.0★ and 10 reviews with your website linked.
- Problem
Add a meta description (50–160 characters)
- Impact
- ●●○
- Effort
- ●○○
Why it matters / What to do
Why it matters: Google often uses it for the snippet under the title in search results, and a good snippet drives clicks.
What to do: Describe the offer and a reason to click; include the city and a call to action.
All checks
Speed61
| Improve | Mobile performance score | 61/100 |
|---|---|---|
| OK | Desktop performance score | 93/100 |
| Problem | Largest Contentful Paint | 4.6 s · (lab test) |
| OK | Cumulative Layout Shift | 0.03 · (lab test) |
| Improve | Total Blocking Time | 410 ms · (lab test) |
| OK | Server response time | 420 ms |
Search72
| OK | Website responds | HTTP 200 |
|---|---|---|
| OK | Page title | 48 characters |
| Problem | Meta description | 0 characters |
| Improve | Main heading (H1) | 2 |
| OK | Canonical URL | |
| OK | Mobile viewport | |
| Improve | Social sharing preview | 1 of 3 |
| Problem | Structured data | |
| OK | Indexing allowed | |
| OK | XML sitemap | 14 URLs |
Security & trust64
| OK | HTTP → HTTPS redirect | |
|---|---|---|
| OK | SSL certificate | 61 days left |
| Problem | HSTS | |
| Problem | Content Security Policy | |
| Improve | Exposed admin / leftover files | /wp-login.php, /xmlrpc.php |
| OK | SPF record | |
| Improve | DMARC policy | none |
Presence65
| Improve | Links to social profiles | |
|---|---|---|
| OK | Contact info on the page | phone: yes · email: yes |
| Improve | Google Business Profile | 4.1★ · 9 reviews |
AI visibility0
| Problem | Named by an AI assistant (indicative) |
|---|
Your data
Results stay on our server. Google receives only your public web address (for PageSpeed) and, if enabled, your business name and city (for the map listing). We only test sites whose owner has asked us to. We find the problems, and if you want, we fix them for you.
Want to see your own scores?
Tell us your website, business name and city. We will run the audit and walk you through the report.
hello@rotes.solutions